What is PPC ? PPC is a type of online advertising that is used on a wide range of websites, mainly on search engines, where the advertiser pays only if a web user clicks on their ad. PPC advertising works like a an auction. Advertisers place bids on keywords or phrases in PPC Advertising that they think their target audience may type in a search field when they are looking for specific product or services.
If a user types a keyword in a search engine that matches the advertiser’s keyword list or visits a web page with content that relates to the search query chosen by the advertiser, the PPC ad may be displayed on the page. In search engines, a PPC ad is generally just above or to the right of the search results or at the bottom where they can be easily seen. On other kinds of websites, the ad will be placed in the location that the company have determined will be the most advantageous to their site and the advertiser.